Music Industry
(Basic Skills)
Step inside the business of music — and learn how to shape what the world hears next. This 6-month course prepares future music managers, marketers, and A&R professionals to succeed in the fast-moving music industry. From artist development and marketing strategy to contracts and talent scouting, you’ll gain practical, real-world knowledge through case studies, collaboration, and hands-on projects — equipping you to launch a career behind the scenes of music.
Duration
3 months
Start
Jan 2026
Difficulty
Advanced
Award
Certificate of completion
Course overview
This course is built for future music managers, marketers, and A&R professionals. You’ll gain a deep understanding of how the modern music industry functions — from building artist careers and planning releases to managing business operations and scouting new talent. With a hands-on approach, each module blends theory with real-world case studies and project-based work. By the end of the course, you’ll be ready to launch your career in the music industry in a junior role.
How will you learn
Analyze industry structures and team compositions
Simulate contract drafting, budgeting, and pitching
Join co-labs and feedback sessions with industry professionals
Learning outcomes
- Navigate the structure and operations of the modern music industry
- Develop and manage a full-cycle artist career plan
- Draft basic music contracts and understand IP rights and revenue splits
- Evaluate emerging artists and build an A&R development roadmap
- Design monetization models and budgets for releases, tours, and promo
- Communicate and collaborate effectively with artists, teams, and industry partners
- Present a professional, data-informed pitch for an artist or music business concept
Upon successful completion, you will receive a Certificate of Completion, verifying your professional skillset.
Course structure
Learn the essential foundations of management — from understanding organizational logic and team roles to planning processes, designing operations, launching projects, and evaluating results. This course introduces you to the core tools managers use to run teams and initiatives in any industry.
- Introduction to Management & Industry Landscape
- Roles, Team Structure & Leadership Styles
- Business Plan Fundamentals
- Monetization Models & Revenue Design
- Budgeting, Costs & Financial Planning
- Operations Management & Workflow Design
- Communication, Negotiation & Stakeholder Alignment
- Project Management Tools & Methods
- Investor Packaging, Pitching & Data Analytics
- Final Project Presentation & Role Reflection
Master the tools of music marketing: from digital platforms to playlist pitching. You’ll build artist promo packs, learn about branding, and explore social and performance marketing.
- Annual Artist Planning
- Brand Strategy and Positioning
- The Promo Package
- Playlist Pitching Tools
- DSP Marketing
- Social Media and Digital Presence
- Concert and Tour Marketing
- PR and Media Communication
- Alternative Monetization and Promotion Channels
- Industry Field Trip
Dive into how the modern music and record industry truly works — from creative teams and business models to rights, royalties, licensing, and global distribution. Learn how artists and projects generate revenue, collaborate with labels and publishers, build catalogs, and develop sustainable careers in a rapidly evolving marketplace.
- The History and Future of the Global Music Industry
- Participants and Roles in Music & Record Projects
- Music Projects as Creative Enterprises
- Products, Services & Revenue Streams
- Rights, Contracts & Legal Essentials
- Administration, Metadata & Royalty Tracking
- Distribution, DSPs & Release Strategy
- Sync Licensing & Creative Uses of Music
- Branding, Partnerships & Industry Institutions
- Final Project: Music & Rights Strategy Concept
Learn how to identify, evaluate, and grow musical talent. This module equips you with tools to find, assess, and develop artists, covering everything from creative feedback to sync deals and TikTok trends.
- Introduction to A&R
- How Record Labels Operate
- Music Scouting and Track Discovery
- Financial Literacy for A&R
- Artist Positioning and Visual Identity
- Working with Artists: Management Case Studies
- Global Markets and Songwriting Networks
- Social Media for A&R: TikTok and Beyond
- DSP, Sync and Release Strategy
- Final Artist Project Presentation
Requirements
- Beginner Friendly. No prior experience required
- Interest in music marketing, management, or A&R
- Ideal for musicians, aspiring managers, marketers, and creative entrepreneurs
- Admission Interview required
Fees & scholarships
Academic Year 2025–2026
| Registration fee | AED 1,000 |
| Resources fee | AED 2,000 |
| Tuition fee | AED 12,000 |
| total cost | AED 15,000 |
|---|
All prices listed are exclusive of VAT.
From time to time, we offer individual scholarships to newly admitted students. These scholarships are awarded through a competitive application process and may cover either partial or full tuition fees.
How to apply
Step-by-step process
Ready to apply? Here’s how the process works:
- Complete the online application form below.
- Attend an admission interview as part of the selection process.
- Pay the course fees upfront to reserve your spot.
- Receive a confirmation email with your schedule and all the necessary instructions.
- Attend your first class!