Music Industry
Understand the business of music — and learn how to shape its future. This 6-month professional course is designed for aspiring managers, marketers, A&Rs, and music entrepreneurs. From artist development and release campaigns to copyright law, live event strategy, and emerging tech, you’ll gain a complete, real-world understanding of how the industry operates today. With a focus on practical skills, collaboration, and portfolio-building, the course prepares you to confidently step into the global music business.
Duration
6 months
Start
Jan 2026
Difficulty
Advanced
Award
Certificate of Professional Retraining
Course overview
This Music Industry course provides an in-depth understanding of how the modern music business functions — from management and marketing to rights, publishing, and live events. You’ll gain the core skills and mindset needed to operate in artist management, A&R, touring, and production roles. Each module combines lectures, case studies, real-world assignments, and collaborative labs designed to simulate professional scenarios. You’ll graduate with a strategic vision and the tools to launch a career in one of the world’s most dynamic creative industries.
How will you learn
Attend in-person lectures, research seminars, and collaborative workshops.
Study real cases from global artists, managers, and labels using data.
Build marketing campaigns, touring plans, and release strategies.
Get feedback from A&R professionals and industry executives.
Present your own music business project or pitch deck at the end of the course.
Learning outcomes
- Manage and position music artists in different business models
- Build and execute marketing and release campaigns
- Understand publishing, rights management, and label operations
- Scout and develop talent as an A&R manager
- Design production workflows and plan music releases
- Coordinate concerts, events, and venue relationships
- Develop strategic materials for funding, sponsorship, or label pitches
Upon successful completion, you will receive a Certificate of Professional Retraining, verifying your professional skillset.
Course structure
Learn the essential foundations of management — from understanding organizational logic and team roles to planning processes, designing operations, launching projects, and evaluating results. This course introduces you to the core tools managers use to run teams and initiatives in any industry.
- Introduction to Management & Industry Landscape
- Roles, Team Structure & Leadership Styles
- Business Plan Fundamentals
- Monetization Models & Revenue Design
- Budgeting, Costs & Financial Planning
- Operations Management & Workflow Design
- Communication, Negotiation & Stakeholder Alignment
- Project Management Tools & Methods
- Investor Packaging, Pitching & Data Analytics
- Final Project Presentation & Role Reflection
Master the tools of music marketing: from digital platforms to playlist pitching. You’ll build artist promo packs, learn about branding, and explore social and performance marketing.
- Annual Artist Planning
- Brand Strategy and Positioning
- The Promo Package
- Playlist Pitching Tools
- DSP Marketing
- Social Media and Digital Presence
- Concert and Tour Marketing
- PR and Media Communication
- Alternative Monetization and Promotion Channels
- Industry Field Trip
Dive into how the modern music and record industry truly works — from creative teams and business models to rights, royalties, licensing, and global distribution. Learn how artists and projects generate revenue, collaborate with labels and publishers, build catalogs, and develop sustainable careers in a rapidly evolving marketplace.
- The History and Future of the Global Music Industry
- Participants and Roles in Music & Record Projects
- Music Projects as Creative Enterprises
- Products, Services & Revenue Streams
- Rights, Contracts & Legal Essentials
- Administration, Metadata & Royalty Tracking
- Distribution, DSPs & Release Strategy
- Sync Licensing & Creative Uses of Music
- Branding, Partnerships & Industry Institutions
- Final Project: Music & Rights Strategy Concept
Learn how to discover and develop artists while designing the multi-format content that powers their careers. This module combines A&R fundamentals with modern content production — from scouting talent and shaping artistic identity to producing visuals, planning campaigns, and optimizing content across platforms.
- Introduction to Creative Development & A&R
- How Labels, Managers & Creative Teams Operate
- Music Scouting, Research & Track Discovery
- Artist Positioning, Branding & Narrative Design
- Visual Content: Photos, Artwork & Video Essentials
- Audio Content Beyond Music: Podcasts, Interviews & Behind-the-Scenes
- Social Media Strategy for Artists: TikTok, Instagram & YouTube
- Collaborations, Influencers & Cross-Promotion
- Analytics, Performance Metrics & Content Optimization
- Final Project: Artist Development & Integrated Content Campaign
Dive into the business and logistics of concert and event production.
- The Live Music Industry: Structure and Business Models
- Event Budgeting and Business Planning
- Contracts, Documentation and Permissions (GR)
- Booking, Venues and Promo Strategy
- Ticketing, Touring and Regional Management
- Timing, Logistics and Production Planning
- Sponsorships and Brand Partnerships
- Technical Riders and On-Site Production
- Risk Management and Final Prep
- Final Presentation
Apply everything you've learned across the program to design and present a capstone business project.
Requirements
- Beginner Friendly. No prior experience required
- Ideal for musicians, aspiring managers, marketers, and creative entrepreneurs
- Admission Interview required
- Admission Portfolio Review required
Fees & Scholarships
Academic Year 2025–2026
| Registration fee | AED 1,000 |
| Resources fee | AED 3,000 |
| Tuition fee | AED 16,000 |
| Total cost | AED 20,000 |
|---|
All prices listed are exclusive of VAT.
The program can be taken in a fast-track format with a reduced curriculum, excluding advanced professional modules, at a 25% discount. Availability of fast-track seats is limited—please check at the time of admission.
From time to time, we offer individual scholarships to newly admitted students. These scholarships are awarded through a competitive application process and may cover either partial or full tuition fees.
How to apply
Step-by-step process
Ready to apply? Here’s how the process works:
- Complete the online application form below.
- Attend an admission interview as part of the selection process.
- Pay the course fees upfront to reserve your spot.
- Receive a confirmation email with your schedule and all the necessary instructions.
- Attend your first class!